The cost of search engine optimization varies greatly depending on the company in which you are working with. Some companies have a minimum fee while others will adjust accordingly depending on the size of the project. This being said the size of the project is one of the biggest contributing factors as to the cost of search engine optimization work. If you have a website that is only 10 or 20 pages and you can expect the cost of search engine optimization to be relatively low because you have a small site in comparison to many sites out on the web. But on the other hand if you have a site that is thousands of pages and you can expect the price of search engine optimization work to go up incrementally based on the size of your website. You also need to take in consideration the keywords you are attempting to rank for. If you are attempting to rank for words such as cheap car insurance or DUI lawyers then you can expect the price of your search engine optimization work to go up because of that. But if you are attempting to rank for Miami bakers or Dallas foot massage then you can assume that the price of search engine optimization work will be relatively low because the competition will be much lower and there will be a much fewer level of difficulty to rank for these types of words.
You also need to consider the type of person you are working with. If you are working with a company that is known for their search engine optimization then you can expect for the price of their services to go up because you are paying for services that are for a lack of better terms guaranteed. On the other hand if you are working with someone who is relatively new in the search engine optimization they are looking to land their first client you can expect for the prices to be much lower because they are in need of their first client in need to get their foot in the door. One of the largest things needs to take into consideration when looking at the cost of search engine optimization is the individual providing it. One of the reasons why the price of search engine optimization varies so largely is mainly due to the fact that it can be outsourced to people in Third World countries who will do the work for mere pennies on the dollar. One of the biggest things you need to take into consideration when dealing with individuals like this is the fact that they do not care about your business and simply receiving one month’s payment from you at one of those prices is the equivalent to making thousands of dollars in their currency due to the exchange rates. Many of these companies have put a bad name behind SEO work which will take some time to fix but these individuals are slowly losing their clients because the clients are becoming more educated on the process which makes them smarter in terms of choosing which expert they work with.
Overall it is virtually impossible for me to tell you how much search engine optimization will cost without looking at your site and diagnosing the problems you have currently. Many things can be fixed in only a few minutes but currently the search engine’s algorithms are very happy with the results they have so the movement within the search engine results pages is very slow due to that. What used to take on the a few months to rank now could take well over a year and often times you will see a lot of bouncing around when adding links to a site. This is often times referred to as the Google dance but I personally believe that it is the search engines moving your site around in an attempt to scare you so that you will blast it with new keyword anchor text links thus proving to them that you are introducing unnatural linking into your site thus allowing them to red flag your site or penalize you more easily. This is something that you would need to be aware of if attempting to perform search engine optimization work on your own but it is something that you can rest assured most search engine optimization experts know will be taken a consideration when attempting to rank your site.